Magnolia Videos | Magnolia DXP marketing@magnolia-cms.com https://video.magnolia-cms.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Magnolia Videos | Magnolia DXP episodic no https://video.magnolia-cms.com/files/rv1.144/sitelogo.gif https://video.magnolia-cms.com http://video.magnolia-cms.com/dmexco-masterclass-2026-from <p><p>Digital differentiation is no longer just about a polished design; it’s about creating connected experiences. For a heritage manufacturer like <strong>Nolte Küchen</strong>—where premium craftsmanship meets advanced production—the challenge was multi-layered: an aging brand identity, a restrictive tech stack, and the complex task of driving measurable marketing success across consumers, retailers, and trade partners. The solution? A radical transformation of their digital touchpoints.</p><p></p><p>Together with synaigy and Magnolia DXP, the kitchen manufacturer built a technological foundation that effortlessly supports a complex multi-brand and multi-country setup. The new platform unites emotional B2C inspiration with deep B2B workflows on a single, highly scalable architecture.</p><p></p><p>In this Masterclass, <strong>Michael Weiss </strong>(Nolte Küchen), <strong>Klaus Cloppenburg</strong> (synaigy), and <strong>Sebastian Stang</strong> (Magnolia) share how an uncompromising commitment to <strong>customer-centricity directly drives financial success</strong>—and why technological flexibility is the ultimate key to future-proof, global brand ecosystems.</p></p><p><a href="http://video.magnolia-cms.com/dmexco-masterclass-2026-from"><img src="http://video.magnolia-cms.com/64968558/132372854/1ae9dbf2735b45289c35f80338af0fe8/standard/download-15-thumbnail.jpg" width="600" height="338"/></a></p> http://video.magnolia-cms.com/photo/132372854 Thu, 01 Oct 2026 08:47:44 GMT DMEXCO Masterclass 2026 - From Monolith to Brand Experience: How Nolte Küchen... Digital differentiation is no longer just about a polished design; it’s about creating connected experiences. For a heritage manufacturer like Nolte Küchen—where premium craftsmanship meets advanced production—the challenge was multi-layered: an aging brand identity, a restrictive tech stack, and the complex task of driving measurable marketing success across consumers, retailers, and trade partners. The solution? A radical transformation of their digital touchpoints.Together with synaigy and Magnolia DXP, the kitchen manufacturer built a technological foundation that effortlessly supports a complex multi-brand and multi-country setup. The new platform unites emotional B2C inspiration with deep B2B workflows on a single, highly scalable architecture.In this Masterclass, Michael Weiss (Nolte Küchen), Klaus Cloppenburg (synaigy), and Sebastian Stang (Magnolia) share how an uncompromising commitment to customer-centricity directly drives financial success—and why technological flexibility is the ultimate key to future-proof, global brand ecosystems. Digital differentiation is no longer just about a polished design; it’s about creating connected experiences. For a heritage manufacturer like Nolte Küchen—where premium craftsmanship meets advanced production—the challenge was multi-layered: an... Magnolia Videos | Magnolia DXP 25:35 <p><p>Digital differentiation is no longer just about a polished design; it’s about creating connected experiences. For a heritage manufacturer like <strong>Nolte Küchen</strong>—where premium craftsmanship meets advanced production—the challenge was multi-layered: an aging brand identity, a restrictive tech stack, and the complex task of driving measurable marketing success across consumers, retailers, and trade partners. The solution? A radical transformation of their digital touchpoints.</p><p></p><p>Together with synaigy and Magnolia DXP, the kitchen manufacturer built a technological foundation that effortlessly supports a complex multi-brand and multi-country setup. The new platform unites emotional B2C inspiration with deep B2B workflows on a single, highly scalable architecture.</p><p></p><p>In this Masterclass, <strong>Michael Weiss </strong>(Nolte Küchen), <strong>Klaus Cloppenburg</strong> (synaigy), and <strong>Sebastian Stang</strong> (Magnolia) share how an uncompromising commitment to <strong>customer-centricity directly drives financial success</strong>—and why technological flexibility is the ultimate key to future-proof, global brand ecosystems.</p></p><p><a href="http://video.magnolia-cms.com/dmexco-masterclass-2026-from"><img src="http://video.magnolia-cms.com/64968558/132372854/1ae9dbf2735b45289c35f80338af0fe8/standard/download-15-thumbnail.jpg" width="600" height="338"/></a></p> composable dxp conference dmexco dxp dx platform ecommerce e-commerce event fallstudie http://video.magnolia-cms.com/stadtwerke-munchen-magnolia-helps <p>Stadtwerke München (SWM), named the “top local utility” in annual surveys, is one of Germany's biggest communal utility companies, with over one million customers and $6.1 billion in annual revenues. It is 100 percent owned by the City of Munich, and its 8,000 employees provide customers with electricity, natural gas, drinking water, district heating and cooling, and public pools.<p></p> <p>The SWM portal is a primary channel in building its brand identity and communicating with customers. However, the old CMS had an unattractive customer interface and was difficult and time-consuming to work with. Magnolia enabled SWM to adopt a new marketing approach, with an attractive, easy-to-navigate site that reinforces its brand and messaging. Both developers and authors are impressed with Magnolia’s rich feature set, support for best practices, and overall ease of use, and training and administrative costs have plummeted.</p> <p>Read the full case study in English: <a href="https://www.magnolia-cms.com/customers/customer-stories/stadtwerke-muenchen.html">https://www.magnolia-cms.com/customers/customer-stories/stadtwerke-muenchen.html</a></p> <p>Read the full case study in German: <a href="https://www.magnolia-cms.de/kunden/fallstudien/stadtwerke-muenchen.html">https://www.magnolia-cms.de/kunden/fallstudien/stadtwerke-muenchen.html</a></p></p><p><a href="http://video.magnolia-cms.com/stadtwerke-munchen-magnolia-helps"><img src="http://video.magnolia-cms.com/49543330/55252459/61d17c9f202080eff68512e1c68f00a5/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.magnolia-cms.com/photo/55252459 Wed, 03 Jun 2015 00:00:00 GMT Stadtwerke München - Magnolia helps $7billion utility build its brand... Stadtwerke München (SWM), named the “top local utility” in annual surveys, is one of Germany's biggest communal utility companies, with over one million customers and $6.1 billion in annual revenues. It is 100 percent owned by the City of Munich, and its 8,000 employees provide customers with electricity, natural gas, drinking water, district heating and cooling, and public pools. The SWM portal is a primary channel in building its brand identity and communicating with customers. However, the old CMS had an unattractive customer interface and was difficult and time-consuming to work with. Magnolia enabled SWM to adopt a new marketing approach, with an attractive, easy-to-navigate site that reinforces its brand and messaging. Both developers and authors are impressed with Magnolia’s rich feature set, support for best practices, and overall ease of use, and training and administrative costs have plummeted. Read the full case study in English: https://www.magnolia-cms.com/customers/customer-stories/stadtwerke-muenchen.html Read the full case study in German: https://www.magnolia-cms.de/kunden/fallstudien/stadtwerke-muenchen.html Stadtwerke München (SWM), named the “top local utility” in annual surveys, is one of Germany's biggest communal utility companies, with over one million customers and $6.1 billion in annual revenues. It is 100 percent owned by the City of Munich,... Magnolia Videos | Magnolia DXP 02:11 <p>Stadtwerke München (SWM), named the “top local utility” in annual surveys, is one of Germany's biggest communal utility companies, with over one million customers and $6.1 billion in annual revenues. It is 100 percent owned by the City of Munich, and its 8,000 employees provide customers with electricity, natural gas, drinking water, district heating and cooling, and public pools.<p></p> <p>The SWM portal is a primary channel in building its brand identity and communicating with customers. However, the old CMS had an unattractive customer interface and was difficult and time-consuming to work with. Magnolia enabled SWM to adopt a new marketing approach, with an attractive, easy-to-navigate site that reinforces its brand and messaging. Both developers and authors are impressed with Magnolia’s rich feature set, support for best practices, and overall ease of use, and training and administrative costs have plummeted.</p> <p>Read the full case study in English: <a href="https://www.magnolia-cms.com/customers/customer-stories/stadtwerke-muenchen.html">https://www.magnolia-cms.com/customers/customer-stories/stadtwerke-muenchen.html</a></p> <p>Read the full case study in German: <a href="https://www.magnolia-cms.de/kunden/fallstudien/stadtwerke-muenchen.html">https://www.magnolia-cms.de/kunden/fallstudien/stadtwerke-muenchen.html</a></p></p><p><a href="http://video.magnolia-cms.com/stadtwerke-munchen-magnolia-helps"><img src="http://video.magnolia-cms.com/49543330/55252459/61d17c9f202080eff68512e1c68f00a5/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> case study fallstudie magnolia magnolia cms munich stadtwerke münchen swm