Stadtwerke München - Magnolia helps $7billion utility build its brand presence - German

Stadtwerke München (SWM), named the “top local utility” in annual surveys, is one of Germany's biggest communal utility companies, with over one million customers and $6.1 billion in annual revenues. It is 100 percent owned by the City of Munich, and its 8,000 employees provide customers with electricity, natural gas, drinking water, district heating and cooling, and public pools.

The SWM portal is a primary channel in building its brand identity and communicating with customers. However, the old CMS had an unattractive customer interface and was difficult and time-consuming to work with. Magnolia enabled SWM to adopt a new marketing approach, with an attractive, easy-to-navigate site that reinforces its brand and messaging. Both developers and authors are impressed with Magnolia’s rich feature set, support for best practices, and overall ease of use, and training and administrative costs have plummeted.

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