The mParticle extension establishes a connection between Magnolia and mParticle's APIs, allowing authoring teams to leverage profile attributes from mParticle such as pages viewed by individual users. Personalization rules can then be used directly in Magnolia leveraging these attributes to deliver tailored content matched to each user's interests and activities. For instance, tracking a user's last viewed page in their mParticle profile allows welcoming them back to the home page with relevant content related to their previous session.

Discover more:
https://www.magnolia-cms.com/marketplace/detail/mparticle.html
https://docs.magnolia-cms.com/mparticle-integration/index.html