Welcome to Marketing Facts and Hacks, where we decode the marketing matrix with expert tips from top tech industry leaders!

Hosted by Magnolia’s resident Demand Generation expert, Vanessa Dietz, each episode investigates marketing topics, such as aligning content to business objectives, dominating the SEO game in the age of large language models, and reimagining the marketing funnel with remarkable digital experiences. You’ll get the facts to keep you on top of the latest trends and the hacks that will give you a competitive edge!

In Episode 4 of Marketing Facts and Hacks, Vanessa Dietz explores the art of creating thought leadership content that drives real business results. Joined by Eliana Atia from monday.com, they break down how to craft strategic content that resonates with your audience and moves them through the sales funnel. This episode outlines the steps to develop a content strategy that aligns with your business goals, understands your audience, and delivers meaningful insights. Whether you're building brand authority or looking to convert leads, Vanessa and Eliana share key practices to make your thought leadership content truly impactful and aligned with your marketing objectives.