mooo is an online print design company
were aiming to disrupt the trillion
dollar print business they're trying to
bring delight to our customers by having
really well-designed products and a
really simple way of ordering and
designing those online the website for
us is core and everyone owns a bit of
the website so it's extremely emotional
to move from one thing to another
every single decision is almost ten
times twenty times more complex because
the website is so important for us it
was very very well welcomed it had to
make marketing happy so Magnolia had to
enable editors to do everything they had
to do to publish a page up live without
the need of developers so magnolias
fulfilled that expectation so obviously
their response was well this is like a
million times easier than Foster in the
key choice for Magnolia was the fact
that it did lots of things out of the
box that we wanted it to do but it was
super extendable so it did everything we
wanted to but fitted in with our current
structure so that flexibility was the
number one key issue that we wanted to
get involved my idea my favorite
achievement is the ability to serve a
uniform experience across four viewports
previously we had a mobile site we had a
tablet site and a desktop site which
amendment customers typically there go
our mobile site first come back on
desktop it was completely disjointed now
we have the same experience across all
devices so as a developer we have a very
quick turnaround process Magnolia is
separated from our other systems and
we're often releasing once twice three
times a week we've reached a couple of
times in a day move modules up and down
side to side and see what kind of bites
work what actually boosts conversion and
revenue we've never been
able to do that and now we really have
the ability to just do it ourselves from
a marketing department perspective
freedom to create things which are
really creative I'm not restricted to an
old CMS freedom for the merchandisers to
go drop something in drop something out
and freedom for the development teams
that now no longer have to be engaged in
doing fairly trivial CMS changes when
that's the kind of stuff that market is
should be able to do so freedom all over
the place freedom for me as well but I
think the world is something else
