NEXT 26 – Optimizing Your Magnolia Investment: From Platform to Measurable Value
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Jon Weller from TBSCG makes the case that migration is the beginning, not the goal. The session identifies where Magnolia ROI is most often lost — translation and localization velocity, DAM strategy, personalization at scale, and content intelligence — then maps six operational principles for building the governance model that generates compounding returns long after go-live.
