NEXT 26 – Winning Ways in Action: Building a Scalable WXP Foundation to Focus, Accelerate, Transform & Win at BASF

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July 01, 2026

A look inside BASF's global digital transformation with Norman Schimkowiak, Global Head of Enterprise Website Solutions. Learn how the world’s largest chemical company established a highly scalable Web Experience Platform (WXP) foundation using Magnolia DXP to eliminate fragmentation, increase agility, and drive sustainable growth and innovation.